Global Customer
Loyalty Report
2023

Loyalty pays back

Loyalty programs being pure costs centers are a myth. In the right hands, achieving a positive ROI is possible - you just need the right benchmarks. That’s exactly what you find in this report.

Download the report
Banner showcasing Antavo's Global Customer Loyalty Report 2023.

Reports & insights video library

What’s shaping the future of loyalty?

2 min watch

Loyalty pays back! 2023 Loyalty Report highlights

1 min watch

In-depth webinar discussing the key findings of the 2023 report

53 min watch

Get an in-depth look at how companies are investing in loyalty marketing now. And learn what loyalty executives see as the most important trends in and around customer loyalty programs.

79%

of companies with loyalty programs plan to revamp in the next three years

68%

of companies plan to increase investment in customer retention

94%

of respondents say that the focus should be on loyalty in light of the inflation crisis

The Global Customer Loyalty Report 2023 is based on a behavioral
data set of over 295 million loyalty member actions (10x more than
last year!), over 600 minutes of qualitative interviews, and survey data
from over 260 CMOs, CRM executives, and loyalty professionals.

Inform your strategy with our report, which includes:

Insights directly from loyalty professionals in charge of loyalty strategy at their organizations

Global loyalty trends across North America, Europe, and APAC

In-depth survey results on loyalty program budgeting and ROI

A look at current trends and challenges, plus anticipated trends for the coming years, such as ESG

Antavo's Global Customer Loyalty Report 2023.
Image next to the download form for the Antavo's Global Customer Loyalty Report 2023.

Download the
Global Customer
Loyalty Report 2023

Loyalty pays back